Let me post my
@RRACY
You base your conclusions on what people SAY. That leads to a lot of confusion. Try to look at what people do
@Mutt
I think you're right to a certain extent. The licensed content market is a lot like the insurance market (Buffett's books are an eye-opener here). Since it doesn't cost CPs ANYTHING to sell their existing content, when prices start to go down, everybody lowers their prices and a downward sprial ensues.
The result: the CPs with deeper pockets and more discipline (as in "no blowouts") survive. The others can't shoot NEW content and go out of biz. Rinse. Repeat.
Exclusive/custom content shooters suffer from the downward spiral too because clients overstock with content and are less eager to order custom except in certain niches (where licensed content is limited). However, most of them survive and thrive when the market starts recovering. Amen.