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Originally posted by Webby
Alex From San Diego:
I'm counting my fingers now..  If I "get it", part of the marketing side is brand building on the card. It needs loads more work and money stuffed into this - many millions.
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Sure brand building is relevant to all businesses. When someone wants to join a site or buy a product, having a WebPassCard before they click that button is not a requirement. The consumer gets their WebPassCard automatically when they subscribe or buy. If they don't validate the WebPassCard after the purchase is made they cannot use that card for another purchase. They would then have to repeat the process again if the site accepts WebPassCard which is basically the same as filling out any other form to pay using a credit card.
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Clearly this requires more than an anonymous annoucement on GFY and a full declaration of the financial backing of the Webpasscard owners. [/B]
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I think I already addressed this earlier?