I'm not sure if it's worth a detailed answer.... but here's some info:
The only gay site I have is a free site but it's always made money and gets alot of bookmarkers.
From what I've heard in the industry in the gay arena, when done properly, retention of paying members is quite a bit higher. If you want to learn more about operating gay websites you should go to
http://www.gaywidewebmasters.com - Gary Allen has lots of FAQ and definitions of the terms referring to different types of gay traffic. So, if you're straight like I am, you'll learn quite a bit with some effort on your part.
Best of Luck
Brad
SinTalk.Com