I'm sure that'll go REAL WELL with certain sponsors..
Let's say I am using free ars content to promote ARS site & I place zilla's banner to lightspeed site..Now ARS is gonna ban me from their webmaster program...
I'll stay away from that type of tgp..
I can get traffic that'll be more productive from the SE's & link lists
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Here's Who I Use to Make My Money!
And This is my Fucking Website!