There are a lot of factors, but probably in the 18-20K range...now, if she has a "day job" to keep her normal bills paid and takes every dime she makes for the first six months and keeps re-investing in things like paid hosting, automation scripts, etc., she could do better. Her business sense would probably be more of a factor than design sense. Can she run this like a business? Can she keep bills paid while building her empire? These are very serious questions, if she wants to make a decent living in this business.
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