Quote:
Originally posted by scoreman
There is a reason why we DO utilize consoles but DO NOT utilize prechecked cross sells.
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ok, here is my personal opinion
This concept has been going around in my head for quite some time now. You need to have a fair and reasonable way to produce revenue from your product(s), including paying affiliates that may have sent the signup. Many affiliates look at the raw payout dollar and send traffic to the programs with the highest payouts/productivity (it is not uncommon knowledge that some programs ?reverse-shave? and have differing ways of showing their stats in the best possible light)
The revenue generated generally comes from the surfer?s pocketbook. How much is a surfer worth and how much are they willing to spend for a site? After you realize that, yes, trials do convert better than full joins, however, many of those surfers also cancel before the end of the trial, so how can this program afford to pay me X per signup and be able to cover all of the losses (cancellations/fraud)? And you realize how once you look at the sites terms and conditions, precked crossells on the signup page, the surfer cancellation process, etc? does the consumer really expect (and can afford) to get charged $150 within 3 days for their porn membership?
Many affiliates that complain about tours containing consoles send their surfers to the slaughter in other ways?
My analogy in your situation is, yes, you run the supermarket, and you want people to have to walk by the impulse and high margin items before they reach the staple items/loss-leaders. Your store, your rules, not unreasonable. However, 3 days later,
your surfers do not begin getting charged for a 39.95 loaf of bread that gets delivered on a monthly basis to the shopping cart they were using.
There is a balance