It's actually not as bad as you think.
It's a marketing ploy. Get them to sign up, and they will finally see what it's like to get into a paysite. Some will actually stay.
Get them to sign up. Get them to get that CC out. Get them to actually buy.
Did you ever see "Boiler Room"
Get them to say "yes".
Get them to sign up! Some will stay, some will forget to cancel, some will get rebilled for three months before they remember.
Some will be glad that they signed up once they see how much more is available to them.
Some will buy into upsales. They will purchase signups to other sites once they are on the inside...
Some people will set up "fake" membership areas, and try to sell that way.
It's just a marketing ploy... and it works.
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[This message has been edited by RedShoe (edited 12-28-2001).]