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1) Yes. And make sure they work on all platforms.
2) Yes. Surfers, when they don't see a price, will click all the way to the join page to find the price. When they see it's only $19 they may sign up.
3) Yes. You didn't say how many thousands of pictures you have in the site, but that should keep them a bit busy. Make sure you do regular updates. Content is king - if you can exlclusive content I'd recomend it.
4) Traffic is also king. No one seems to have it and everyone wants it. Watch out for ripoffs - seems to be a lot of them going around.
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