I have always accepted a minimum of 5 pics and I think it is damn silly to go beyond 20. Otherwise the number of pics isn't really relevant.
So far it doesn't seem as if sponsors are generally any better than regular submitters at coming up with galleries that are really geared to selling. I suspect a large part of the problem is that in online porn people generally go straight to "designers", many of whom may have few marketing skills. Whenever I wanted promo materials in the past, I developed them with a marketing person. Often I wouldn't know who the graphic artist was.
Then when it comes to populating the templates with content, most people use whole photoshoots straight from the provider. Very few take the trouble to enhance the pictures, crop them, separate the ones which tease from the ones that deliver, etc.
None of which bothers the TGP's which make their money selling traffic, ad space, or gallery spots. The more explicit content they get to give away, the easier it is to keep their numbers up. But it's taking a long time for submitters and sponsors to learn that feeding the big TGP's is not necessarily in their own best interests.
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