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What about the issue of sponsors not tracking legitimate sales? I'm not talking about illegal cheating/fraud by sponsors but the built-in technical limits to session/user tracking.
All those dirty fucking ?riÇKs with the auto-homepage, auto-load ActiveX exploits, even pop-ups, just condition the surfer to disable the services that allow referrer tracking.
One cool thing would be an "online coupon". Like the e-mail programs that credit full sign-up conversions. This would not only help with nocookie surfers (assuming the unique e-mail url code is passed to the cc processor without needing cookies) but with "bookmark referrals" - the type that ckickthrough to the sponsor but join during a new browser session (consider the people that browse porn during work lunch break).
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