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i don't understand how google reports link popularity either. I've got a bunch of sites in google that bring me plenty of quality hits every day, but I always come up with link popularity 0.
I gauge things by Page Rank in the google toolbar. I've got some sites that come up in the first 1, 2 or 3 on search results, and my page rank is always 2/10.
Go figger.
Nz
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