The article is wrong. Trademark protection has been applied to stuff like meta tags for a while.
Notice all these engines are ppc. All they are being sued for is supplying top listings to those that do not own the copyright.
It would be like me trying to get the top listing for playboy, and sending people to TopBucks.
It is and should be considered infringement.
It will have 0 effect on "legitimate" SEO. As long as the page I put up is about teen sex, hardcore sex, lesbian sex - I can try whatever legal means I want to achieve that listing under "teen sex", "lesbian sex", "hardcore sex". I croos the line if I use another persons trademark without their approval.
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