FORGET AD WORDS on google... THEY BITE.
That's just another form of the old impression advertising and it just doesn't work too well.
The adwords with the little banner to the right of real listings has less text in them to entice surfers than standard listings so often you are paying for like a standard impression and the traffic google does, even if you highly target your keywords, gives very little click for your dollar.
I haven't used google adwords in quite a while, but when I did there weren't the numbers of other adwords people to compete against and I like 5-10x or more what google said was standard click % per impression, but still no real results. [I targeted exceedingly well also... *sigh*]
Stop-Free-Porn: What's wrong with Overture now... I haven't used them for about 9 months,(found me a honey of a ppc... Obviously not stupid enough to say her name aloud :D) apart from Overture being very pricey these days.
It also depends on exactly what niche you're marketing as to which engine will do you best.
DON'T EVEN THINK OF BRAINFOX... That traffic is way fucked up and pitiful... I've still got money in that fucker that I put in with my 1st payment last year. Am in the top 1-5 listings for most adult stuff,(great descriptions) and still like no traffic... I mean Sheeeeshhhhh.... ("woof woof"... I think I just heard Brainfox making a noise... What a dog of an engine)
Ppc will make you money if you get a decent engine,(includes some quality traffic) and the balance correct between what you bid and what you can convert... You bid too high YOU'LL LOSE YA MONEY... Bid too low and you may just be getting window shoppers and AGAIN, LOSE YA MONEY
Hope you like watching & playing the stockmarket... Sometimes it's like that, with all these bids moving up and down 24/7 as other webmasters are eagily watching the bids, ready and waiting to modify theirs, yet again... Have fun
Later, RIPP
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