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While I'm not sure I'd make the same decision on this specific issue, I applaud Jay for taking a stand publically.
I'm pro Kerry, but I'd have the same level of grudging admiration for a Pro Bush webmaster who made a similar decision, based on principle.
It actually doesn't matter if it's good business or not, as that's not the issue at hand. Everyone has that one area they wouldn't compromise on. For Jay, this is it. Good for him.
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