XPays Principals Awarded U.S. Patent For Internet Based Affiliate Pooling
San Francisco, October 14, 2004 -- XPays Inc. (
www.XPays.com) is
pleased to announce that the United States Patent & Trademark Office
has issued U.S. Patent No 6,804,660, covering XPays' innovative
affiliate pooling technology which enables Virtual Affiliate?
advertising on the Internet. XPays principals Evan Horowitz and
Michael Landau have previously assigned their invention to their
sister company Essociate Inc. (
www.Essociate.com).
"The originality of our affiliate pooling technology is confirmed by
the issuance of our first patent, and the continued growth of our
business validates the strength of the model," said Horowitz, CEO and
co-founder of XPays and Essociate. "This patent is indicative of the
foresight and innovation necessary to develop a unique affiliate
advertising network within a complex and dynamic industry. After our
initial launch in 1998, XPays endeavored to diversify its affiliate
program in mid-1999 and soon after Affiliate Pooling became the core of the XPays system."
"Considering our tremendous respect for intellectual property rights,
it is very gratifying to receive this type of acknowledgemnt from the
Patent and Trademark Office," added Landau, CTO and co-founder of both
companies.
XPays is an industry leader in the competitive performance-based
Internet advertising market, bringing together a variety of online
merchants and affiliates using the patented Affiliate Pooling model.
XPays currently partners with more than 12,000 affiliates, offering a
variety of merchants' goods and services to promote. By providing an
evolving set of tools for affiliates and merchants to combine their
resources via the XPays model, merchants have increased their brand
awareness and affiliates have profited from a stable and competitive
revenue source.
More information on U.S. Patent 6,804,660 is located at
<
http://patft.uspto.gov/netacgi/nph-P...number=6804660> or a
PDF may be downloaded from
<
http://essociate.com/patents/US6804660.pdf>.