Quote:
Originally posted by shap
Sounds like the xpays - ars set up. One company pooling a number of websites (owned by various owners) and being in control of all advertising to those sites.
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I'm more inclined to believe in a dynamic marketplace where affiliates and merchants can interact and the marketplace selects the creatives based on which creatives perform best. A recent skinning of GFY comes to mind here...
WG