Will there ever be a new fast food chain that will grow to the size of McDonalds?
With so much media attention being shifted towards the dangers of fast food, we're seeing all the big boys such as McD's trying to adapt with "lighter choices" menu's, as well as new chains entering the game with their focus on healthly food items.
As people become more educated on the issue, they will begin to make healthier choices when eating out. Are people really going to hit up Mcdonald's when looking for healthier solutions, despite their attempts to create a lighter menu? Or is it time for a new player to enter the game?
It has been said that you can't solve a problem with the same mind that created it. Does this statement hold true to the fast food industry?
With the right menu and marketing, do you think it will be possible for a new player to get the reach McDonalds has now within the next 50 years?
Discuss.
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