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ok can I make a suggestion?
Put a page up with an emailbox saying somthing like "men.com is in betatest now, please enter your emailadress so we can keep you informed of the new, unique features men.com is offering. You will also be given access to the beta pages instantly"
Maybe put a link underneeth to acces the site without entering the emailadress, atleast they know it isn't fully finished yet and there is more to come.
Once they sumbitted their emailadress you give them a cookie and next time they automatically go to the "beta"-site.
Why I hear? Because I honestly believe you are loosing valuable type in traffic. I don't think many of the typeins you are getting now are going to bookmark the site or even come back later ("let's see what can I type? men.com maybe? oh no that was that bannerfarm, lets try google...")
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