Agree with some of the others.
The site is a little busy there - lots of different attention draws for the eyes so you're likely to get lost and distracted on the front page.
Perhaps some clearer definition, less banner advertising, and more text/content would work.
Personally I'd remove the banner from the very top of the page, you would want to put your header there, perhaps even a little flash intro would be nice detailing all the wonderful things MEN can get to do at men.com - this would then represent your goals with the site rather than having to put EVERYTHING in little boxed compartments on the front page making it too busy.
I also think you're missing an excellent opportunity (as stated by someone else earlier) to grab email addresses of potential traffic. You could begin building a database of interested parties, and I would also suggest you set yourself up with a members section. Free to join-up and perhaps offering some exclusive discounts or promos or something like that (I bet you could find sponsors for some prizes/incentives to offer - hell, I know we'd sure give you some stuff to put there, especially considering the kind of coverage you will be able to provide for advertisers/sponsors)
Damn, you must be excited for a domain like men.com - but seriously, in my opinion you're taking the short-term view of 'lets make money selling things from this site' where I think you'd be best building lots of solid content and a reason to return for your traffic and then you can just charge like GFY for advertising and the money will come rolling in cos you'll be retaining the traffic numbers by providing quality content in an easy to navigate framework.
There are SO many possibilities for you with this site - members, chat, forum, dating, health, relationships, money, business, gaming, entertainment - you name it you can represent it on your site!
Hell, I wish I could be part of this exciting project! and I wish you all the best!!
