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AVS can serve two different purposes -- one, to sell memberships to the avs, or two, to upsell from inside the member area.
The only drawback I see to a platinum type site is that you could be running your own paysite and keeping all the net income instead of having to split the money with the avs.
I'd take that content, make a bunch of regular avs sites, with upsells to your members area. If you push your other traffic towards signing up for the avs, you can get a double whammy out of the surfer -- one join to the avs, one to the paysite....
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