Quote:
Originally posted by media
blame yahoo!!!!!!
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Yup, thats it.
One of the first banner advertising started out with a 400 x 40 banner. Way back when, in the days there where only a few million web sites, Yahoo and Link Exchange (the original banner rotation program) were the only major players in the banner game. Later, the 468 x 60 banner was adopted over the 400 x 40. Why? Because that's the size Yahoo and later
LinkExchange wanted. The 468 x 60 remains the essential, standard banner size. Then, they made the banner-button at 88 x 31. small, usually animated button. Currently, the 100 x 100 and 125 x 125 banners are catching on.