26) What was the deal with Coconut Content? Why did you decide (at the start) to sell your content rather than keep it exclusive? Did you not understand the importance of exclusive content, or did you not forsee how successful your models would become?
I started Coconut Content originally to provide content to our affiliates that everyone didn?t already have. It seemed like the way to do that was to charge a small price per set. I never expected the content to be used to build entire new sites that compete with our own. Lesson learned.
27) How go you manage to get it all done, and what tips do you recommend to others to succeed?
Lightspeed is a group of great employees and a legion of loyal affiliates. I still work 15-18 hours every day, but there?s no way I could get everything done without help. I pass along advice I got in the beginning, ?Do something you love, the money will come?. Success isn?t always about money. Doing something you love to do is a lot more satisfying than having a job you hate.
28) What is your compensation package for the girls that sign on for a solo website.
This question gets asked a lot. See #7 and #16. I tell people that I have found the ?secret formula? for keeping models happy. I call it ?Letting them walk all over me.?
29) You going to do something special for your top 10 affiliates of the 2004 year?
We will be adding some very cool things to our rewards store soon, including an invitation to the 2005 all-expenses-paid Lightspeedcash ?Adventure Weekend?, which will include a ride on this
www.nogravity.com.
30) In all seriousness. What would your suggestion be for a designer to catch the eye of a progam owner such as yourself? What do you guys look for in a designer?
I look for humor and creativity, not just someone that can copy others. We hired the designer we use now because one of his banners was really funny.