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Mike....excellent response.
PPS and Revshare are relatively the same. There isn't some magic tweak that you can do with PPS versus revshare. They both work by the same fundamentals such as;
Surfer comes to site A, joins or doesn't join.
If he joins, both can utilize a cross sale.
Once the join is approved, he is redirected to an approval page where you can attempt to upsell him on another site or a product.
If he declines, the purchaser enters the members area where the content is delivered along with upsells to other sites or products.
Once the member cancels, you have an opportunity to offer him a discounted rate to continue to stay a member and worse case scenario, you have his email to try to solicit him into joining another site or purchase a product.
If the surfer doesn't join, he is presented with various consoles in an attempt to purchase another site or simply capture his email by him opting in.
As you can see there is nothing different that you can do with one model vs. the other. Sure there are variances of how to set up your members area and how to upsell but that is about it. It isn't rocket science.
After taking a sample of 1500 new joins this is what I determined and would venture to say is exactly how PPS model can and does work.
Out of 1500 joins, the breakdown was this:
501 joins came from typin/www
160 joins came from check processing
252 joins came from foreign traffic
The 587 remaining joins came from primary or secondary processing.
1500 joins initially generated ~$13,600.00
Those 1500 joins so far have generated an additional ~$20,450.00 in rebills after month one giving those joins so far a value of $22.70 each. That value for each join will increase as the months go by "X" number of rebills.
Here is where the difference between the two models come into play.
On revshare, typically you are paid on EVERY join that comes through the system. I said typically.
On PPS, I could easily pay 30.00/join, if I ONLY paid on primary and secondary processor transactions.
587 joins X $30.00 = $17,610.00 in payouts.
After one month, I have already collected ~$34,050.00
Some might say, but the affiliates conversions will look like shit. No they won't if you count second page uniques or even worse join page uniques.
Typically revshare programs count 1st page uniques. Again, I said typically
I always find it important to count your own clicks that you send to a PPS program as well as a revshare program. Then you can do the math and really see what your actual click is worth.
Now if I was to offer PPS, would I disclose what I will pay on? You bet I would because in the end, it is YOUR traffic that you are sending to me and you have every right to know how you will be compensated for that traffic with either program.
This business is nothing more than a numbers game. There is no magic or in depth alogorithms for PPS to work. It is how you want to slice the pie and distribute it.
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We are what we repeatedly do.-Aristotle
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