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Old 01-01-2005, 03:05 PM  
Far-L
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Quote:
Originally Posted by Marc De
Far-L - you can't get an average surfer value in 4 months - even if you only keep 6% of the original trials (so in your scenario 6) for 8 more months you're talking another 48 rebills. You should be breaking even in about month 4 and then you starting turning up the profitability from there.

Don't get me wrong, don't operate properly and you can VERY easily go from black to red - just miss a couple of your variables and you could be in trouble. However, that is usually the same in any business, whether it be service, manufacturing, food, etc...
I agree with you, but even accounting for that difference, and my example is very hypothetical to begin with, my point is that you will have to perform at a very high level to make all the variables profitable... If any one variable could throw it all off then that is not exactly a very stable profit model and that is my main point.
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