I know we are spending close to $50K total on Vegas.
However, that fits in fine for our new monthly advertising budget for 2005
For others though, I can definately say the prices are DAMN high for things like booth, wiring, internet connection, etc....
Smaller programs however, can get the same amount of business done from just attending the show, walking around, networking, attending the parties
Really spending big cash I think is more about brand-recognition....it also shows people you have money, and for some people thats enough to convince them to try you over someone else
