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Originally Posted by bigdog
40-50% that is a high number for free trials converting into paid members
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Yes, this is true. Trial-to-full will max out around 30% no matter who you are...unless you use some kind of one-click-upgrade (OCCash does this now), but setting that up is a technical nightmare.
Since we've switched to one-click-fulls we are doing 50%-60%. It kind of pisses surfers off, but there are more and more "trial hoppers" that do the trail, download all your shit, and then get the fuck out. That is where programs are losing money on PPS.