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MetaformX · 01-11-2005, 01:53 PM

Eileen Harrington, director of the FTC's Marketing Practices Division speaking on the signup4cash case:

"There's a message here for anybody running an affiliate program; you need to monitor what the third parties are doing," she said. "If you are using a business model that recruits others, you are strictly liable for the practices of those third parties. It's not just the people who push the button. It's the business that provides the financial incentive. The law is clear and strict."

Things are about to get very nasty in my opinion.

01-11-2005, 01:53 PM
MetaformX Confirmed User Join Date: Mar 2002 Posts: 6,704	The FTC to Affiliate Programs: You will be held 100% reliable for your affiliates Eileen Harrington, director of the FTC's Marketing Practices Division speaking on the signup4cash case: "There's a message here for anybody running an affiliate program; you need to monitor what the third parties are doing," she said. "If you are using a business model that recruits others, you are strictly liable for the practices of those third parties. It's not just the people who push the button. It's the business that provides the financial incentive. The law is clear and strict." Things are about to get very nasty in my opinion. __________________