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We paid the $700 for the listing for one of our sites. For the first week it was great - We got hundreds of hits for our section because we were listed in a "new" section. After the first week he down to less than ten hits a day.
On the other hand....... A while back one of our sites was listed as "most popular" in the section it was listed in, and we got hundreds of hits from Yahoo for months.........
Was it worth it? Doubt it. We got a better listing for free by playing the search engine game.
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