Washington Post Story - Bait and Switch Dialer Closed by FCC
According to article, the defendants in the case sent out e-mail messages notifying consumers that they had won a Sony PlayStation 2 or some other prize. Consumers who responded to the contest notification were directed to a Web page that appeared to be operated by Yahoo.
From there, consumers were prompted to make a "toll-free" Internet connection to claim their prizes. By accepting that prompt, victims of the scam downloaded an auto-dialer which funneled them into an adult Web site, where they were charged up to $3.99 a minute.
The FTC says the defendants collected $11 million in the scam.