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Hooterdog · 05-02-2002, 04:47 AM

Advertisers like to use deceptive bullshit phrases that really say nothing. . .like "up to" and "as much as". If an add says, "save up to 50%", what does that say? It doesn't say you save 50%, it only says you won't save more than 50%.

Or, how about the cereal add I just saw on TV. . . "lose up to 6 pounds in 2 weeks, guaranteed". That only says they guarantee you won't lose more than 6 pounds, nothing else. You see this kind of deception everywhere, so it obviously works, but I wonder why?

05-02-2002, 04:47 AM
Hooterdog Confirmed User Join Date: Mar 2002 Location: Cincy Posts: 602	Why does this work? Advertisers like to use deceptive bullshit phrases that really say nothing. . .like "up to" and "as much as". If an add says, "save up to 50%", what does that say? It doesn't say you save 50%, it only says you won't save more than 50%. Or, how about the cereal add I just saw on TV. . . "lose up to 6 pounds in 2 weeks, guaranteed". That only says they guarantee you won't lose more than 6 pounds, nothing else. You see this kind of deception everywhere, so it obviously works, but I wonder why?