ahhh it depends... if the links to the sponsor are on a console/pop-up page then of course "target _new", if it's on a regular page then it's a no-no because:
You do NOT want the surfer to come BACK to your site once he leaves it. You want him to SIGN UP with the sponsor. So make him horny and desperate and send him to the sponsor. The console guy on the other hand had already closed my site, so it's OK that sponsor is in a new window... he's not that likely to buy anyway, better give him variety.
hope that helps,
Lexxx
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