I do consulting on such things.
I've said it before, I like yu Marty your a good guy.
Selling to webmasters on Public boards comes LAST.
I do think it is like selling a Mercedes in the welfare office when resorting to sell to board audiences.
Ya put news in AVN? XBIZ? KLIXXX? Or other offline mediums yet?
Ya talk with other affiliates programs or companies that have a bank of webmaster's to place an add within cmmunicated emails?
Score out some SE traffic and direct traffic for business to the site that introduces your software to potential buyers?
You selling this prduct will most likely be to new peeps in this business or video companies in the Valley, reach out to them guys, the video companies in SFV alone can yield grips of sales if done right.
Oh and find some sales guy to tend the boards while you wrk every possible deal to the bone without being distracted
Fuck the people here, Most of em I do not give a mother fuck about anyways and attempting to get there love and any respect is VERY Pointless. Why do you think I enjoy lighting em up once in a while?