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STEVE:
Being the name already a brand, USE IT AS A BRAND MAN !
You have to start think about having a new Tawnee every year, maybe launching a public contest or something, havE your members participate, vote, make it a community event.
Give prizes, dinner with new Tawnee, etc..
Man, I am already giving to much advice for free :-)
Examples of brand names :
007, Charlie's Angels, Miss America.
And yes, reach an agreement with so she can start her own projects etc.. without hard feelings
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