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23. Talk about content lotto
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ContentLotto was a great vehicle for advertising and branding to adult webmasters. In two years we had 7,000 webmasters playing scratcher games, and winning over $500,000 in prizes.
I don't care what any of the nay sayers can come up with, there was no better value for your advertising dollar.
When I left Mogul Networks, Content Lotto pretty much died. The one thing that CL did for me personally was to make me very well known, and I made a lot of great contacts.
It helped a lot when JenC and I decided to launch
ContentShopper which is a searchable database of content providers.
As I had developed a relationship with some of the biggest content providers in the business it gave me a head start with who to approach to get listed in our database.
Webmasters are now able to come to
ContentShopper and shop around at many content providers without having to register unless they decide to make a purchase. It is free to use, and a real time saver.