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Originally Posted by webspider
Branding works! That is why companies spend a lot of money doing it.
I have a mainstream site that is being bookmarked by several thousand daily.
And yes, blogs work very well but you need a few ingredients to have google rank you well.
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Branding does work.
Here's another example:
When I was surfing, researching about blogs, I ended up visiting one that stuck in my head above all the others.
Just the NAME the person chose was what branded it for me.
Now the blog I'm talkin' about was in the BDSM niche - whips/chains/bondage etc...
Alot of surfers that love the BDSM niche know about a great paysite called
http://www.hogtied.com
This person's blog was called:
http://www.blogtied.com
Now that is brilliant branding.
And its a quality blog too. Not just a cool name - it delivers. Part of your branding strategy should be making sure your blog delivers to a specific niche or topic.
Now what site do you I think is going to pop into my head whenever I am in the mood to see a few funky pics of girls being restrained?
I am going to Blogtied cuz I know I am going to see the latest pics, updated news, hints, types of rope I should use when tying up that hot chick I just met, etc.
I didn't even have to bookmark it. And I am telling my friends.
Now that's the kinda branding I'm talkin' about
Try to brand your blog every chance you get.