Quote:
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Originally Posted by PornHero
Branding does work.
Here's another example:
When I was surfing, researching about blogs, I ended up visiting one that stuck in my head above all the others.
Just the NAME the person chose was what branded it for me.
Now the blog I'm talkin' about was in the BDSM niche - whips/chains/bondage etc...
Alot of surfers that love the BDSM niche know about a great paysite called
http://www.hogtied.com
This person's blog was called:
http://www.blogtied.com
Now that is brilliant branding.  And its a quality blog too. Not just a cool name - it delivers. Part of your branding strategy should be making sure your blog delivers to a specific niche or topic.
Now what site do you I think is going to pop into my head whenever I am in the mood to see a few funky pics of girls being restrained?
I am going to Blogtied cuz I know I am going to see the latest pics, updated news, hints, types of rope I should use when tying up that hot chick I just met, etc.
I didn't even have to bookmark it. And I am telling my friends.  |
Thanks, PornHero. That *was* one of my better domain-buying moments.
However, I just bought bondageblog.com, which is way more search-engine friendly. The branding is nice, but simple keyword brands still rule in a search engine world.
I'm planning to move the blog at Blogtied.com to bondageblog.com and put together a BDSM blogging portal of some sort at Blogtied. So I'll still be putting the brand to good use!