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The fear that stopping recurring membershipas would harm this business shows the lack of faith you have in your product and the industry you work in.
We are no longer a new baby, with people seeing us for the first time. 95% or even more of the surfers going through the adult Net have been there before. An even higher percentage of the buyers have been here before.
so we are not living off a one time impulse buy, we live off repeat customers who think $1 a day for a good porn experience is good value. If they can only join for a month some will rebill at the end and others will move onto the next porn site. Which will lead to more buyers looking for a new site to join.
Porn consumers buy on a regular basis, they are not impules buys. Surfers as young as 14 are surfing the adult net for years before they make their first purchase. And the belief that someone joins up and the recur month after month because they forgot is stupid.
How many guys would do that on an impulse buy and then not charge back at the end? How many sites do you think he joins before he notices all these monthl charges for $30?
The end of recurring billing would not be the end of the business, but it might be the end of retards who think a sign up is a fluke and a rebill a mistake.
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