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We've experimented with just full monthly memberships (no trials) at full price, partial memberships at $9.95 a week, 3 day trials at $2.95 and $3.95 and now we have free trials.
The Free trials increased our conversions by 10% over the paid trial conversions and chargebacks have not increased.
I have seen arguments that free trials don't work with partnership programs but that is not the case with us. Our members areas are packed and updated 6 days a week so I believe they see that it is well worth staying a member.
I know the argument that if you just offer the full monthly price (no trial) seems valid but in reality it doesn't work. You will always get a few people to sign up but you are probably looking at conversions around 1:3000 then and there is a much higher chargeback rate on monthlies.
As with anything else, different traffic sources will convert differently. The above figures are based o avg. traffic not pure SE or highly targetted traffic.
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