This is kind of funny, but the concept behind it is interesting where viewers supply the content. And Google co-founder Sergey Brin is in on the deal as well so it should be something to keep your eyes on.
SAN FRANCISCO - Al Gore has a plan for luring the Internet generation back to television: make it more participatory by having viewers contribute their own video.
The former vice president and longtime Internet champion joined investors Monday to announce the creation of Current, a cable TV channel that will target younger viewers with a blend of news, culture and viewer-produced video.
Gore will serve as chairman of the board of the new venture, which will be based in San Francisco.
He and Joel Hyatt, the founder of Hyatt Legal Services who will serve as Current's chief executive, assembled an investment team that paid $70 million last year to acquire the Newsworld International channel from Vivendi International.
The channel, to launch Aug. 1, will remain privately financed and initially will be available in 19 million cable-subscriber homes.
Google co-founder Sergey Brin gestures during a news conference at IndTV offices in San Francisco, Monday, April 4, 2005 as he unveils the new television network, Current, aimed at young, hip and liberal viewers.