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It's the only way to keep affiliate advertising honest. If an affiliate has a lot of chargebacks then it is probably because he/she is mis-representing the sites in some way. I rarely have any chargebacks and I promote several programs (maybe once every three months).
What if the surfer sees a gallery with content that is not in the site, but he joined the site hoping to see the full set for that girl. Is that the sponsor's fault or the affiliate's fault?
As has been stated if the site has a lot of chargbacks move on.
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