Mailing is definitely not what it used to be, with CAN SPAM and the FTC out poking around, on top of Hotmail and Earthlink and the rest of the ISPs suing people left and right.
But back in the day, mailing was the single biggest way to generate joins, from a conversion and a dollars standpoint.
Doing 10k a day in joins isn't that much really, especially not at 35 bucks a join...
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