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I've worked for a large player in the industry for many years until recently, and we would make sure we had at least 1 person present at all of the shows... Its not about making money on the spot, its about networking with the people that you typically do business with through email, msn and icq. Quite frankly tho, I personally am more apt to responding to an email from someone that I have shaken hands with than someone that I have no clue about.
And yeah, 2 years down the road, thats what matters..this business is starting to mature now and looks whos still here and whos not.
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