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"load it when you first go to the site regardless of bookmarking"
... wrong, it does not get loaded unless they bookmark the site, that favicon.ico is the little icon that shows up next to the title of the bookmarked site (within IE favourites). once a site has been bookmarked itīs requested in the html root of the bookmarked domain, if itīs there it get replaced by the default IE-icon ..
".. why does popup traffic look like a bookmark?"
... hi nina, sorry for confusing you, popup traffic does not look like bookmark traffic in your logs. the only similarity there is, is that it comes in (99% of it) without referer. so I thought a good way of measuring bookmark traffic might be counting accesses without referers ... unfortunatly it could be popup traffic too ...
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