Knowledge is Power
New MPA3 Enhancements Increase Affiliate Profits
Wednesday, June 08, 2005 Los Angeles, CA?MPA3, the affiliate engine powering many of the industry?s largest webmaster affiliate programs, has introduced key upgrades to its robust software suite.
The latest MPA3 update includes an affiliate management module that will help webmasters expand existing marketing strategies and spearhead new campaigns. This new feature allows multi-level marketing levels to be tracked. Program operators can impose numerous payout structures, and assign that structure to affiliate managers overseeing targeted affiliate groups.
Christopher, of JasonAndAlex.com, MPA3 can speak directly to its effect on profitability: ?This is how real money is made, by the program working with you to better understand your traffic. Nobody knows better that the program owners how their program converts best. If we are able to find the affiliates that need help, we can give them the information they need to succeed.?
With the current update, MPA3 adds an expanded tracking mechanism to its interface. Advanced Retention Stats allows for more informed decision-making.
As the industry matures and traffic grows more costly, conversion ratios take a backseat to member-retention. Analysis is critical. What percentage of new members was retained this month? This week? How does that differ from last year at this time? How do churn rates differ from site to site?
Every membership is important. And with Advanced Retention Stats, every membership can be analyzed, scrutinized and categorized. It arms industry professionals with what could be called a member-retention microscope.
Brian Randall of Pistol Media and Raging Stallion Studio is excited about MPA3?s new additions and has seen incalculable value in its ability to guide affiliate administration: ?With these product advancements, we were able to look back over two years of transaction history and identify the time and events that affected our sites? retention ratios. It's had a significant impact on our production and release schedules.?
To find out how MPA3 can help you grow your business, visit
www.mpa3.com or call us directly 888-261-9749 today
