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popup traffic is like any other...it's all how you use it...
for the most part, if surfer x leaves, he's not coming back tomorrow...why would he? maybe on a site looking for bookmarkers, but if you aren't, why would you care? bookmarkers are fine if you're a tgp, linklist, etc. otherwise they are just freeloaders or you haven't advertised to them properly...
effectvie consoles should grab the surfer's attention...too often, I see people popping consoles for the sake of popping consoles...they ahve no clue how to be effective with it....conversions from popup traffic is an artform, and if you do it well, you can increase your bottomline by a nice 20-25%
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