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SEO traffic is organic se traffic. SEO = search engine optimization. What you're talking about is PPC = Pay Per Click
Lots of things can affect your PPC campaign. The easiest way to ensure your campaign will be profitable is by chosing the right keywords (advertising a teen site on teen keywords for example and not a mature site with teen keywords). Secondly, the ad itself, you need to make sure that it is accurate so you're not paying for clicks by people who aren't interested in what you're pushing.
There are a lot of articles about how to make a good PPC campaign with lots of tips. Without actually telling us which site you are promoting, what keywords you are targetting and your ad copy, there isn't much else anybody can offer you in terms of advice.
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