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Absolutely there is.
Many webmasters use pop ups, blind links and other misleading information to get Johnny surfer to the front page of a site. Once he gets there - what he sees isn't what he was lead to believe he would see so he closes out the window and moves on.
When Johnny surfer goes to another site that doesn't employ such tricks and that webmaster adequately entices Johnny to visit - he sees the front page and he'll remember it - he'll also remember he left as quickly as he got there - and leave again.
To combat that - the program owner has 2 options
Make their program invite only!
Update the tour pages often!
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