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Originally Posted by detoxed
Why does someone deserve a prize for sending X amount of traffic? Thats lame and I'd rather them just pay me more.
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It's actually a well used practice in the offline business world. Small gestures of recognition go a long way too solidifying a relationship with a client, customer or in this case an affiliate. You see the next time an affiliate has some extra traffic to throw at a program and it's it toss up as too which one gets the hits your program is more likely to get them.