it's a mix. we've sites with 5 bucks sets doing great, and also exclusive content sites doing not so great. The way you present a niche makes wonders too. Take a look at ARS sites, they have 300 or 400 or whatever tours in 20-25 niches, all of them sharing the content, which is overused to say the least. They're making a few millions off that crappy content. and there are programs uncapable to make zilch with the same content, so yes, good content is great, but if you do't have it, you better get a designer/marketer who knows the biz. There are great designers. There are great marketing minds. and I can count with one hand's fingers the amount of designers with a knowledge of marketing and sales. And I lost 3 fingers in an accident (not really, just making a point
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