Thread: Pepsi Blue
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Old 07-31-2002, 09:07 PM  
VoodooMachine
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Join Date: Jul 2002
Location: Canada
Posts: 49
Q: Do you know the reasoning behind these cola companies offering a new style of their product every couple years ?
A: To reinforce in your mind how much you prefer the original better. You bought a Blue Pepsi, probably hated it. And you think, thank god, I like the old Pepsi better. Product branding 101.
Coke made a mistake with getting rid of the original Coke years back and then, magically, made you realize how much you miss it. Then they're the hero's for bring it back. A few people liked the 'New Coke', but those people are just canon fodder. They'd drink cat piss if it was bottled and had Britney Spears showcasing it.
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